Our Story
SINGCHOICE
SINGCHOICE® Brand Timeline
SINGCHOICE® Was Founded
SINGCHOICE® officially began its brand journey in October 2022, and established its Singapore headquarters office in December, laying the foundation for future growth.
Entered Yue Hwa Chinese Products
SINGCHOICE® entered Yue Hwa Chinese Products, marking its first important step into Singapore’s offline retail market.
Expanded Into Major Retail Channels
SINGCHOICE® entered OG Department Store, Bee’s Brand Pharmacy, and New Chinese Medicine Pharmacy, further expanding its retail presence in Singapore.
Built E-commerce & Media Partnerships
SINGCHOICE® established its e-commerce department and formed partnerships with SCI Group, JML Singapore, and Wonder Shop, accelerating its multi-channel business development.
Achieved Overseas Livestream Success
SINGCHOICE® completed overseas livestream campaigns with Singapore celebrity Wang Lei, Wonderful Live Mall, and leading TikTok hosts, achieving strong GMV results in Hong Kong and Japan.
Officially Launched In Watsons Singapore
SINGCHOICE® entered Watsons Singapore in November 2023 and officially launched its products in March 2024, strengthening its position in mainstream health retail.
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First Flagship Store Opened At Raffles City
SINGCHOICE® opened its first global offline flagship store at Raffles City on October 21, introducing multiple partner brands including Beijing Tong Ren Tang, IEM, Bensheng, Faliangliang, and Yasai.
Recognized By Industry & Public Events
SINGCHOICE® was awarded the Singapore Top 500 SME Award and sponsored the Lee Shih Shiong & Lee Wei Shiong 2024 Marina Bay Sands New Year’s Eve Concert.
Continued Retail Expansion & Awards
SINGCHOICE® won Watsons No.1 TCM Brand Award, entered Takashimaya with a dedicated counter, and received the Singapore Neighborhood Star Outstanding Enterprise Award.
Milestones & Recognition
