Our Story

SINGCHOICE is a health food company headquartered in Singapore. Our products are manufactured through well-established OEM networks in Japan and Taiwan. Our business covers the research and development, selection, sourcing, and sales of health food products, enabling us to provide customers with systematic and ongoing health management solutions. Approximately 80% of our products are manufactured by Japanese OEM factories, while the remaining 20% are sourced from Europe and other countries and regions.

The company currently owns two proprietary brands, SINGCHOICE and Health+. Our products are available at Watsons and Guardian, two of Singapore’s leading pharmacy and health and beauty retail chains, as well as through more than 100 independent supermarkets and pharmacies. We have also established a dedicated SINGCHOICE health food specialty store.

The company has received several notable awards, including the 2024 Watsons Singapore Best Traditional Chinese Health Brand Award (TCM No. 1), the 2024 Singapore SME 500 Award, and the 2025 Singapore Heartland Enterprise Star Outstanding Enterprise Award.

At the same time, we have established strategic partnerships with well-known brands from the United States, Canada, Japan, South Korea, Hong Kong, Macau, Taiwan, Mainland China, New Zealand, and other markets. Through these partnerships, we introduce high-quality traditional Chinese patent medicines, health supplements, skincare products, and personal care products into the Singapore market. By combining online and offline sales channels, we provide comprehensive support for consumers’ health and well-being from the inside out.