Privacy policy

Last updated: August 12, 2026

SINGCHOICE operates this website and online store. This Privacy Policy explains how we collect, use, disclose, process, store and protect personal information when you visit our website, create an account, place an order, communicate with us, or otherwise use our services.

By using our website or providing personal information to us, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

Depending on how you interact with SINGCHOICE, we may collect the following types of personal information:

Contact Information

Such as:

• Name

• Email address

• Telephone number

• Billing address

• Shipping address

Order and Transaction Information

Such as:

• Products purchased

• Order history

• Payment status

• Shipping and delivery information

• Returns, refunds and exchanges

• Customer service records

Account Information

If you create an account with us, we may collect information such as:

• Account login details

• Saved addresses

• Order history

• Account preferences

Communications

We may collect information you provide when contacting us through:

• Email

• WhatsApp

• Contact forms

• Customer support channels

• Other communications with SINGCHOICE

Device and Usage Information

When you use our website, certain information may be collected automatically, including:

• IP address

• Browser type

• Device type

• Operating system

• Pages viewed

• Referring website

• Website interactions

• Approximate location derived from technical information

• Cookie and similar technology identifiers

How We Collect Personal Information

We may collect personal information:

• Directly from you

• Automatically when you use our website

• Through Shopify and other service providers that support our online store

• From payment, logistics, analytics, advertising and customer support providers where permitted by applicable law

How We Use Your Personal Information

We may use personal information for purposes including:

• Processing and fulfilling orders

• Processing payments

• Arranging shipping and delivery

• Managing customer accounts

• Providing customer support

• Handling returns, refunds and exchanges

• Communicating with you about orders, payments, deliveries, accounts or enquiries

• Improving our website, products and customer experience

• Maintaining website functionality and security

• Detecting, investigating and preventing fraud, misuse and security incidents

• Conducting analytics and measuring website performance

• Supporting marketing and advertising activities where permitted by law

• Sending marketing communications where you have provided consent or where otherwise permitted by law

• Maintaining business, tax and accounting records

• Complying with legal and regulatory requirements

• Establishing, exercising or defending legal claims

We will collect, use and disclose personal information only for purposes that are reasonable and appropriate in the circumstances and in accordance with applicable law.

Payments

Payments are processed through Shopify and approved third-party payment providers.

SINGCHOICE does not directly store your complete payment card details.

Payment information is processed by the relevant payment provider in accordance with its own security standards, terms and privacy practices.

Cookies and Similar Technologies

Our website may use cookies, pixels and similar technologies to:

• Operate and secure the online store

• Remember your preferences

• Maintain shopping cart functionality

• Understand website usage

• Measure website performance

• Improve customer experience

• Support analytics

• Support advertising and marketing activities

You may be able to manage or disable cookies through your browser or available website privacy controls.

Please note that disabling certain cookies may affect the functionality of the website.

How We Share Personal Information

We may disclose personal information to service providers and other parties where reasonably necessary to operate our business.

These may include:

• Shopify, which powers our online store

• Payment processors

• Banks and payment service providers

• Shipping, fulfilment and logistics providers

• IT, hosting and cybersecurity providers

• Analytics providers

• Advertising and marketing service providers

• Email and communications providers

• Customer support providers

• Professional advisers, including accountants, auditors and legal advisers

• Government agencies, regulators, courts or law enforcement authorities where required or permitted by law

We may also disclose personal information in connection with a merger, acquisition, restructuring, sale of assets or other business transaction, subject to applicable legal requirements.

We do not sell personal information for monetary consideration.

Shopify

Our online store is powered by Shopify.

Shopify may process personal information on our behalf or in connection with providing ecommerce, payment, security and related services.

Your information may therefore be processed through Shopify's systems and infrastructure in accordance with applicable law and Shopify's privacy practices.

International Transfers

Some of our service providers may process or store personal information outside Singapore or outside your country or region of residence.

Where personal information is transferred outside Singapore, we will take reasonable steps, where required by applicable law, to ensure that the transferred information receives a standard of protection comparable to the protection required under applicable Singapore data protection laws.

Data Retention

We retain personal information only for as long as it is reasonably necessary for:

• Order fulfilment

• Customer service

• Managing our relationship with you

• Legal and regulatory compliance

• Tax and accounting requirements

• Fraud prevention and security

• Resolving disputes

• Maintaining appropriate business records

When personal information is no longer required for legal or business purposes, we will take reasonable steps to securely delete, anonymise or otherwise cease retaining it, as appropriate.

Data Security

We take reasonable administrative, technical and organisational measures to protect personal information against risks including:

• Unauthorised access

• Unauthorised collection

• Unauthorised use

• Unauthorised disclosure

• Loss

• Misuse

• Modification

• Destruction

However, no internet transmission, electronic communication or storage system can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of any account credentials associated with your SINGCHOICE account.

Data Breaches

If we become aware of a personal data breach, we will assess the incident and take appropriate steps to contain and address it.

Where required by applicable law, we may notify the relevant authorities and affected individuals.

Access and Correction

Subject to applicable law, you may request:

• Access to certain personal information that we hold about you

• Information about how your personal information has been used or disclosed

• Correction of personal information that is inaccurate or incomplete

To submit a request, please contact us using the details provided under Contact Us below.

We may need to verify your identity before processing your request.

Certain legal exceptions may apply.

Withdrawal of Consent

Where we rely on your consent to collect, use or disclose personal information, you may withdraw your consent by contacting us.

Please note that withdrawing consent may affect our ability to provide certain products or services where the relevant personal information is necessary to fulfil your request or maintain our relationship with you.

Withdrawal of consent does not affect processing that was lawfully carried out before the withdrawal took effect.

Marketing Communications

If you have agreed to receive marketing communications from us, you may unsubscribe at any time by:

• Using the unsubscribe link contained in our marketing emails, or

• Contacting us directly

After unsubscribing from marketing communications, you may still receive non-marketing messages relating to:

• Orders

• Payments

• Shipping and delivery

• Returns and refunds

• Account security

• Customer service

• Other transactional matters

Your Rights in Other Jurisdictions

Depending on where you reside, applicable privacy laws may provide additional rights in relation to your personal information.

These may include rights relating to access, correction, deletion, restriction, objection or other forms of control over personal information.

Where such rights apply, requests may be submitted using the contact information below.

Third-Party Links

Our website may contain links to websites, applications or services operated by third parties.

SINGCHOICE is not responsible for the privacy practices, security, content or policies of third-party websites or services.

We encourage you to review the relevant privacy policies before providing personal information to third parties.

Children's Privacy

Our website and products are not intended for children to purchase or use independently.

We do not knowingly collect personal information from children in circumstances where parental or guardian consent is required by applicable law.

If you believe that a child has provided personal information to us improperly, please contact us so that we can review the matter and take appropriate action.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

• Our business practices

• Our services

• Technology

• Legal or regulatory requirements

The latest version will be published on this page together with the updated revision date.

We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy, wish to exercise an applicable privacy right, wish to withdraw consent, or have questions about how SINGCHOICE handles personal information, please contact:

SINGCHOICE
2 Leng Kee Road, #05-09, Thye Hong Centre, Singapore 159086 

Email: Kevin@singchoice.sg
Phone / WhatsApp: +65-9140-1802

For data protection-related enquiries, please use the email above and include “Data Protection Enquiry” in the subject line so that your request can be directed appropriately.